Is Blogging for You?
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Here’s the start of a series on blogging for artists and jewelers.
I thought I’d start by telling you why I have a blog. It started as an idea to drive more traffic to my main website, CreativeTextureTools.com. Then it sort of grew and grew and took on a life of its own.
Now I continue the blog because it’s fun, it’s a great networking tool for me and it also helps people find my tools site.
I could share some of this information that I post on the blog right on the website, but there are advantages to using the blog platform. It’s easier to publish on a blog, for one, and it’s something that people can handle even they are not super tech-savvy.
Another benefit of using a blog to publish is that it’s a more informal way to publish, and it’s a two way conversation.
And, you can take advantage of blogging search sites to let the world know that you have a new post.
So why would you want to have a blog, as an artist or jeweler?
This is the most important question for you to answer. Why do you want a blog, if you do? What do you want it to accomplish for you? You must answer this question before you commit to taking on a blog.
More on this tomorrow…
In the meantime, check out some of the artist and jeweler blogs in the Links section, above.
I asked myself those questions before building and customizing a blog into my web site. Who would want to read it? Would there be any benefit? Would it take too much of my time?
For me, the reason I settled on the decision to go ahead with the blog is that it is a place where I can talk more about what went into a particular design — the inspiration, the process, etc. More so than I would do in the descriptions of the finished pieces in my main web site. I’m doing the blog mostly for those who are interested in knowing the story behind a one-of-a-kind art jewelry piece, but also as a chance to preview what designs are on the way.
I’ll also be posting information about proper jewelry care and storage, and whatever other helpful hints I think of along the way.
Great comment Marco, thanks! What you’re doing with your blog is a perfect example of what jewelers should do with their blog.
Folks should check out Marco’s blog, here’s the address:
http://www.fleseri.com/blog/
Elaine